Alan Kasujja has told government officials responsible for giving money to the Uganda Media Centre (UMC) to stop playing games.
Officially taking over from Obed Katureebe as the new Uganda Media Centre’s executive director, Alan Kasujja has promised a “fundamental change” at the agency supposed to “effectively facilitate communication of government policies, programmes and projects to the public through the media.”
Obed Katureebe has been holding fort at UMC for nearly a year since April 25, 2025 when Ofwono Opondo resigned his job to pursue a career in elective politics. Ofwono Opondo is now the MP-elect for the older persons of eastern Uganda.
A former BBC present, Kasujja wants the Uganda Media Centre to retrain communication officers for all ministries, departments and agencies (MDAs) with the view of professionalizing government communication. Kasujja wants sharper messages that explain and align with Uganda’s development agenda.
In Alan Kasujja’s view, Uganda’s problem is not lack of progress but rather how the country tells its story. He wants communication to tell the story of Uganda’s development, job creation and household transformation.
He also emphasized how important it is for the government and its MDAs to “speak with one voice,” as he spoke against “fragmented messaging” that he said negatively affected public trust, credibility and efficiency.
Alan Kasujja believes that government communication is not a PR exercise,” but rather “nation building,” and a role that “has to be taken very seriously.”
“It’s not business as usual. If for nothing else, then because Uganda is at an inflection point, and the story we tell about our country and how we tell the story will shape the decade ahead,” said Kasujja.
He then addressed those who are responsible for releasing funds to the UMC to stop playing games.
“My appeal to whoever is responsible for giving us money at the Uganda Media Centre, let us stop playing games,” said Kasujja.
“We don’t want to be begging you for money. We need this money. We need the money so that we can do the work we’re supposed to do.”
Alan Kasujja’s appointment is one that many in the media and communications sector approve of given his experience at national and international level.
Yet some point fingers at his association with first son and military chief Gen Muhoozi Kainerugaba, who once named him the best journalist in Africa, as reported Here.
Alan Kasujja starts his media centre job with the energy and confidence of someone who knows what to do.
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